Le 2245 is a luxurious 67 unit condo project uniquely situated near the heart of Montreal. Sales had completely flatlined shortly after the pre-sale. The promoter was under pressure to find a new strategy that would attract buyers.
Established a comprehensive digital strategy spanning paid, earned and owned media. Redesigned their website with a focus on improving user experience to generate more visits. Used creative copywriting to highlight the project’s unique features and promoted it through local search campaigns. Strengthened their external link portfolio to improve organic rankings. Increased awareness through an engaging and active social media presence.